Matching Funds Available for Television Advertising

PADI Dive Centers and Resorts in the PADI Americas region can receive a 25 percent match (up to $500) to purchase local television advertising. More than $30,000 is available!

Increase your buying power by partnering with other dive retailers in your area. PADI Americas will match up to $5000 per group of retailers - so it pays to work together.

Choose Your Ad

1. Choose from three PADI Americas-produced commercial options (each is available in either 30 second or 60 second length) that can be customized with your store logo and contact information.
   
   To view the ads - visit the new PADI Pros site, Click on Toolbox, then Image/Video and view all three of our new TV spots.
   
   For More information on the PADI Television Commercials, contact Cambria McConnell at cambria dot mcconnell at padi dot com or 949-858-7234 ext 2313
   
   
2. DEMA members can also utilize the Be a Diver TV spot and qualify for additional co-op funds.
   
   
3. Interested in producing your own ad? Google has a TV ad creation marketplace where you can choose from a list of approved vendors. Vendor prices start as low as $750. Retailers in the SoCal market might contact the USC, UCLA or Chapman University film departments.
   
   
   
   
   • USC School of Cinematic Arts phone: 213.740.3317
   • UCLA email: info@tft.ucla.edu or call 310 206-8441
   • Chapman email: dhorne@chapman.edu or call (714) 997-6765 and ask for Derek Horne

Plan your Ad Buy
After determining your budget, contact a media buyer with your local cable company or use Google to schedule air time.

Contact PADI
Contact Cambria McConnell to secure co-op funds. Funding is allocated on a first come, first served basis.
Cambria dot McConnell at padi dot com or 800 729 7234 ext. 2313.

Here is DEMA's Be a Diver Ad

(email subscribers may need to click through to the website to view)

 

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