2011 PADI DEMA Specials

PADI DEMA Sale

31 Oct - 7 Nov 2011

Our DEMA special is going on now. You don't have to attend the show to take advantage of the DEMA discounts.

View the PADI DEMA specials PDF or view the DEMA promo as a webpage. For those of you attending the show, here's PADI's 2011 DEMA program schedule.

We're offering 5% off all merchandise and there are some package specials for the purchase of:

• 10 or more specialty kits
• 10 or more eLearning crewpaks
• 10 or more AOW or Rescue kits

Get level three pricing* on a set of updated EFR materials.
As of today, only the new Primary / Secondary care materials are shipping. The CPR/AED materials will be available later in November, but the revised Care for Children materials won't be available until 2012.

* 33% off member level price

Lastly we have some special discounts on limited-edition PADI swag. The branded-merch isn't on the regular DEMA promo flyer so click the link or the image below.

You can't spell HaPpy HolIDAys without PADI. Har har har.

Oh-So-Fine Print
PADI's DEMA specials are not available from our online shopping cart. You must call, FAX or email a human to get the DEMA discounts. Prices valid from 31 October to 7 November 2011. DEMA specials cannot be combined with any other offer. No store or member discounts on listed branded merchandise. Promo excludes PICs, Emergency First Response Course Completion Authorization Forms, PADI eLearning® programs and Gift Passes. All price list policies and procedures apply to this promo.

Wyland Movie Invitiation

Movie Invite for PADI Members

PADI Members and their families are invited to view a special presentation of the film This is Your Ocean: Sharks Wednesday 16 Nov 2011 in Laguna Beach, CA. RSVP required.

click to enlarge invite image

This special event, sponsored by marine artist Wyland, is a family-friendly event including a kids coloring contest. Please call 800 729 7234 ext. 2247, or email jannac at padi dot com with your PADI number, and how many children and adults would like to attend. A limited number of seats are available. You will receive a confirmation from us that we have room for your party.

This is Your Ocean: Sharks looks at the global plight of sharks and introduces the audience to a massive 14-foot tiger shark named Emma. Narrated by legendary oceanographer Dr. Sylvia Earle, this documentary takes you on an adventure with world renowned marine life artists Wyland, Dr. Guy Harvey, and shark expert Jim Abernethy.

Emmy award-winning producer George C. Schellenger directed and produced this timely documentary. “The decisions we make right now determine the future of these animals and the future of our oceans. We’ve made a film that’s like nothing else you’ve seen. It’s the start of a new paradigm.”

The film mostly focuses on the Bahamas but was shot around the world. For more information about the film, visit thisisyourocean.com.

Ideas Wanted - Topics for 2012 Webinars

The Business of Diving 2012

Each month, PADI offers a different Business of Diving webinar. This year we've covered a variety of topics (Groupon, Social Media tips, etc) and we'd like your suggestions for 2012.

If you've never been to a webinar before, they're an hour well spent. There's a powerpoint presentation viewed over your computer or iPad, and you listen in via phone or through your computer. Our guest speakers are PADI Retailers / Gurus for our featured topic. For example, one of our speakers on the Boy Scout webinar was a store owner who's also a troop leader. You can ask questions through the computer, or contact the guest speakers at a later date.

What topics would you like us to cover in 2012? Take our short, four-question survey.

Here are the topics that we've already done:

• Discover Scuba Diving (conducting / converting)
• Working with Boy Scouts
• Go Pro Nights
• Customer loyalty
• Promoting / Teaching Digital U/W Photo
• Groupon
• eLearning
• Phone tips
• Sales tips
• Social Media

Recorded versions of the webinars above are available in the toolbox section of the PADI Pro's website.

Has Your Credit Card Info Changed Recently?

Auto-renewal is a popular option for many PADI Members. Coming up the first week of November, PADI will start processing auto-renewal payments for 2012.

If your credit card information has changed in the past 12 months, please give our customer service department a call at: 800 729 7234 ext. 2495. The nice folks answering the phone can verify if we have your correct information and verify if you're set up for automatic renewal.

Please be advised: PADI's sales system does not talk to our membership database. In other words, if you've updated your credit card information on the online shopping cart or with a sales rep, the updated info will not have crossed over.

Benefits of auto-renewal

PADI (Americas) Instructors who opt in for auto-renewal save almost $20 versus the regular renewal rate.

Be the first kid on your blog to have a PADI eCard. The eCard is free to members who choose automatic renewal. You'll receive an eCard for your smartphone* with your highest professional certification level. The eCards will be available for download towards the end of 2011 (late-November / early December).

* iPhone and Android are supported, we're beta-testing the app for Blackberry

What Are You Doing for Shark Shout Out Week?

Divers have a special appreciation for sharks that the average person (probably) doesn't understand. Together, we can raise awareness about the dangers facing these amazing creatures and take action to protect them.

Can you do one thing this week to help us spread the word?

Pasted below are some items you could include in your enewsletter or post to your Facebook wall. Encourage readers to forward the information to their family, co-workers, etc. Sharks will benefit from winning a few more friends, and your business information will be shared across the interwebs.


Shark Petitions 
Two important petitions need your voice this October. You can link to these pages, or there's also a Shark Petitions widget for your website.

• Shark Alliance’s Unfinished Business
  http://www.projectaware.org/project/eu-shark-finning-ban
  
• Project AWARE’s Give Sharks a Chance
  http://e-activist.com/ea-action/action?ea.client.id=1712&ea.campaign.id=10783

Link to the Sharks in Peril video (1 min)
http://ow.ly/6T2ds

Offer the AWARE Shark Conservation Diver Distinctive Specialty
This course can be taken by both divers and non-divers. To get started: download the course materials and apply for your instructor rating.

For more information on the Big Shark Shout Out Week, visit projectaware.org

PADI Marketing Material - Any Requests?

Scuba Diving Posters, DVDs, Brochures, etc

Each year, PADI Americas Retail and Resort Members receive a free box of marketing material. In the past, we've sent posters, DVDs, a calendar, window clings, a mobile... all kinds of different things.

The marketing team is preparing the 2012 box o' marketing goodies. Are there any items that you'd like to see included? You can suggest something based on a type of program or a general idea for a promotional item.

Example program idea: Scuba Diving programs for children / college students

• A chart to show a student's progress through the Seal Team Aqua Missions (similar to what we had for Master Scuba Diver).
• A brochure describing how college students can earn credit either by earning scuba certifications and/or interning with the dive center.

Example promotional item idea: Tabletop flip display
The best ideas are stolen, right?. The next time you're out grocery shopping, or at a restaurant or the gym - keep an eye out for interesting displays.
Here's an example that's popular in casual dining restaurants (see image below). Would you use something like this in your dive center? You could, for example, display your upcoming dive trips, the different photo options for a Project AWARE card, etc.

To submit feedback or ideas for the 2012 marketing kit, please email Ashley dot Atkin at padi dot com. Or phone 800 729 7234 ext. 2237.